Story + Stem is a dried floral and calligraphy studio that creates bespoke and lasting pieces. Blending floral preservation and custom hand-letting, Hayley offers a unique design style in each custom project. Story + Stem is built from a love of all things creative and beautiful, and inspired by heirlooms passed down through generations. Special moments live on in Hayley’s art and allow memories to be cherished daily.

Visual Direction

Hayley wanted the Story + Stem brand to feel sentimental, familiar, elevated, and storytelling. As we moved through creative direction and brand exploration we created elements including light earthy color, familiar details, classic type, and a sentimental feel.


Wedding Industry Creative

The Project Scope

Signature Brand Design

Custom Illustration Collection

Launch Graphics

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LET'S Make Waves