HUG by Zita

Branded illustration design

about HUG by Zita

Zita West is a fertility expert and midwife behind HUG. Zita believes that fertility is a whole-body event and mindset is key when it comes to making a baby. We explored custom illustrations to be used in her eBook and throughout her website.

hire us



inspiration review


creative research


initial concepts


final illustrations

I review your inspiration materials - reference photos, pose ideas, color palettes, etc. - and curate an overall vision and direction.

After taking a deep dive into your vision and mission, I do creative research to create a solid foundation for our direction.

I present your initial illustration concepts to you and gather your feedback before making any necessary revisions.

After any needed amendments, I share your final files. Now you can share your custom illustrated pieces with the world!

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© 2020 wave creative studio | videography by adrian hernandez | photography by jenny markham + allison darling photography