Based in Toronto, Zelie & Co. specializes in crafting bespoke wedding planning experiences that tell each couple’s unique love story. Abbey believes that every celebration should be distinctly personal, working closely with her couples to understand their journey, style, and dreams rather than creating cookie-cutter events. With deep roots in Toronto’s wedding scene and relationships with the city’s finest venues and vendors, Zelie & Co. seamlessly coordinates every detail from intimate garden ceremonies to grand ballroom affairs. Abbey’s professional yet personal approach ensures couples can be truly present for their special day, creating weddings that are authentically and unforgettably theirs.

Through this project, we explored a custom illustration collection and a website template customization.

Visual Direction

The Zelie & Co. website is inspired by feelings of genuine connection, refined elegance, and timeless romance. As we progressed through creative direction and design exploration, we included elements of airy tones, delicate textures, classic details, and a soft, feminine feel.

Industry

Wedding + Event Planner

The Project Scope

Studio Swell Web Template Customization (using our Bandon Bay Template) + a Custom Illustration Collection